Maximising Sales and Client Base of Contemporary Art Gallery Essay

Maximising Sales and Client Base of Contemporary Art Gallery - Essay ExampleCAG would be catering to the needs of customers ranging from various progress groups possibly from 16-65 and people from diverse lifestyles. The participation has a strong belief in values and therefore the employees would be given a 10% crystalize sharing on the basis of their performance in the next year. Apart from this the company is aimed at acquiring 20% return on its applied ceiling assets in the next 15 months. Company has identified the following tasks on the basis of condensed term plan Approach to the clients for the CAG to identify their needs and tastes more(prenominal) into the roots. Locate the sponsors and investors for implementing the objectives. Establish the infrastructure for the art gallery with all the latest facilities and equipment. Plan the first art exhibition and first musical concert which provide held within the next six months. External Environment The external environmen t for CAG is explained using the PEST analysis. PEST is an abbreviation for political, economical, social and technological analysis. It is primarily use to describe the macro environment for any newly started project in order to analyze the external factors which might influence the business in the short run or in the long run. In the recent times the horizon of pest analysis has broaden to PESTEL which further includes the environmental and legal factors poignant the business activity. Political The stable political condition of the country enables the company to carry out its operation smoothly and soundly. However the expected areas for the political discussion would be tax policy this will be dealt through modern age accounting solutions such as the principle of depreciation which is a adjuvant tool in decreasing the tax rate and simultaneously increasing the company... Maximizing sales and client source of Contemporary Art GalleryThe idea presents a deep business activity analysis of a Contemporary Art Gallery and future forecasting on the basis of PESTEL analysis and sevensome Ps of marketing. It withal describes a substantial and suitable mission statement and has also assigned the immediate tasks to be done to improve the business situation.The sign business plan is made on the basis of The Pyramid of Goals presented in The Business Plan Workbook. Within the next 3 years, the aim of the plan is to chance on a significant position in the world of Art as well as in the artists lives. Over the next year, the sales and client base is expected to be increased by 15% which would enable the company to achieve the future goals as well.The company has a strong belief in values and therefore the employees would be given a 10% gain sharing on the basis of their performance in the next year. Apart from this, the company is aimed at acquiring 20% return on its applied capital assets in the next 15 months.The plan emphasizes that extending the business ope rations while considering varied external and internal environmental aspects will facilitate the company to maximize its sales and increase the client base. The initial business plan clarifies the aims and objectives of the company and also encourages the employees by assigning them certain goals for a specified time period. Motivated employees play a vital role in increasing the overall productivity.