Analysis of Anne Bradstreet’s Poems

ENGL2010 February 10, 2013 Analysis of Anne Bradstreet’s Poems Anne Bradstreet’s poem In Reference to Her Children, 23 June 1659 is a poem telling of her love, care, and worries for her children. In Reference to her Children† is both metaphorical and symbolic, expressing everything from pathos to love and a hope for her eternal reward. (www. papermasters. com) The poem is structured with a single stanza with every other line rhyming. The speaker seems to be speaking to a semi- private audience given the intimacy of the poem, and the way it speaks to the children.The tone of this poem is familiar, using the language in an abstract way by being birds; but the language is also concrete, and it is not hard to understand what this mother is trying to say. In lines 1-40, Bradstreet sets up an image of a mother bird and her nest filled with babies: four girls and four boys, representative of a human mother and her children. The speaker seems to be Bradstreet, speaking th e poem first as a story about her children, as the tone changes near the end of the poem though it is clear she is writing the poem to her children.The speaker tells an emotional story of her time and experiences with her children over the years of them discovering their own independent lives. Bradstreet uses this poem to express her love and worries for her children as they grow and develop their own lives. The tone of this poem seems to be semi joyful, and familiar in the beginning, of a mother telling about her children being born and nursed with pain and care. In line four, the speaker tells of sparing nothing in order to take care of her young; showing how deep her love is for them.At first it sounds joyful as she speaks of how her young â€Å"Mounted the trees, and learned to sing† (Bradstreet) this line gives the sense of joy that comes with learning, nature and singing. The tone then changes, while the speaker is telling of her oldest bird growing up and taking flight , she becomes very sad because she worries for and misses her son. The speaker tells how most of her young have moved on, telling of their ambitions and circumstances of leaving. She makes it clear in lines 11 and 12 she does not want to let her children go, she needs them to be with her where she can enjoy singing and caring for them.There are five children who have left her home, leaving her with three at home. She expresses worries for the three because they soon will â€Å"take their flight† (Bradstreet). This poem shows a sincere care for the children, wishing them well. The speaker talks of praying for her children and only wanting good to come to their lives. Her thoughts stay steady of her children throughout the whole poem, this poem is the result of the endless love and care she has for her children.After telling of how her children came to spread their wings, the tone turns sad, while acknowledging her natural fears as a mother. She says, â€Å"If birds could weep , then my would my tears†; â€Å"Let others know what are my fears† (lines 41, 42) shows how much she fears for the children’s safety. The speaker begins to imagine a sequence of bad events that could happen to the children. The speaker finds herself overwhelmed with sadness and thoughts of how tenderly she cared for her children.The speaker tells of her raw emotions in line 60, expressing the intense pain her worrying is causing her body; â€Å"My throbs such now as ‘fore were never’. One of the speakers concerns are the ignorance’s of danger, because of this concern line 65 warns her children saying 62, â€Å"to your safety have and eye, so happy may you live and die†. This part of the poem makes it more obvious that she is speaking directly to her children. The poem takes a slight turn in tones, the speaker goes from pure worry and stress about her children to a sense of acceptance.Statement that sticks out in showing acceptance are ; â€Å"Meanwhile my days in tunes ill spend Till my weak lays (poems) with me shall end† (lines 67-68); â€Å"In shady woods ill sit and sing, And things that passed to mind ill bring†(69-70). These lines are the first ones in which she really indicated anything of herself and what she will do, without involving the children except by memories. This shows some signs of accepting her children have to do what they will and admitting she will continue to move forward without them in her nest.The speaker goes on to speak of not lamenting her age; this shows she accepts the years that have gone by and has no regrets. The speaker is accepting her age and the fact that her flight is soon to come; but this will be the most important flight, the one to her heaven. After she begins to accept her age and the fact that her children are developing their own lives the poem takes on a sense of contentment. The poem In Reference to Her Children seems to be a sort of therapy for Brads treet as she goes though the stages of grieving for her children.The poem shows all the different stages of acceptance, during a situation that was started with uncertainty. Bradstreet was one of the first American poets since the movement from England. Like many women writers in the nineteenth century, Bradstreet used print to publicize the supposedly private experiences of a woman. (VanEgen) Bradstreet was heavily criticized for this, being as the puritan view saw women as mothers and wives and nothing more, using her poems for reasons to say she must be a bad mother, puritan or wife because of her time used to write.In reality Bradstreet was good at all of those things finding the time to write after her work as a mother. Bradstreet found a way to find a public voice without violating cultural standards of privacy; she brought attention to the experiences of women and helped to re-envision their place in a society centered on the home (VanEgen). She uses her poems as a tool that helps her to accept and analyze the situations she finds herself in. he care and thought she puts into her words are a kind of organizer for her feelings and wants a way to see her life in a new perspective, helping her to cope or accept. Works Cited Bradstreet, Anne. In Reference to her Children, 23 June1659. New York: New York, 2012. Print, 20 Feb. 2013. VanEngen, Abram. â€Å"Advertising the domestic: Anne Bradstreet's sentimental poetics. † Legacy: A Journal of American Women Writers 28. 1 (2011): 47+. Academic OneFile. Web. 27 Feb. 2013. Analysis of â€Å"In Reference to Her Children†. Paper Masters Custom Writing Service Web, 20 Feb. 2013

PROJECT ON CUSTOMER RELATIONSHIP MANAGEMENT WITH RELIGARE SECURITIES LTD Essay

The company can then use the information to learn about the behavior of its customers and improve the way it does a business. It can look at recurring complaints from multiple customers to solve a problem which would otherwise go unchecked with a normal formats and management system of the company. The main objective of my project is to find effective solution for the Customer Relationship Management and accordingly increase the credibility and profitability of the company. This study is more related to consumer behavior and perception about the facilities and convenience provided by the company, Customer Satisfaction is emphasized in this management. o Helping an enterprise to enable its marketing departments to identify and target their best customers, manage marketing campaigns with clear goals and objectives, and generate quality leads for the sales team. Assisting the organization to improve telesales, account, and sales management by optimizing information shared by multiple employees, and streamlining existing processes (for example, taking orders using mobile devices) o Allowing the formation of individualized relationships with customers, with the aim of improving customer satisfaction and maximizing profits; identifying the most profitable customers and providing them the highest level of service. o Providing employees with the information and processes necessary to know their customers, understand their needs, and effectively build relationships between the company, its customer base, and distribution partners. CHAPTER 2. OBJECTIVE OF THE STUDY OBJECTIVES OF THE PROJECT A. Title of the project: Customer Relationship Management (CRM) with Religare Securities B. Objective of the Study: The objective of the project was to analyze „Effective Customer Relationship Management‟ for Religare Securities Ltd., Pune for that we have to understand current CRM System and Services provided from the company and its effect on Customer Needs, Satisfaction Level, their response and emotions. The objective of this study to analyze existing customer satisfaction as those customers are the key sources to new customers with respect to the performance, sales efforts and sales service. As the company stands second in India in aspect of turnover after Kotak Mahindra Securities, it‟s clear that it has very strong Customer Relationship Management System and perfect people to handle it properly for the benefit of customers and company as well. Actual and personal meeting with existing customers and employees has brought me to the reality of the effectiveness of the system and their success. For analyzing the same factor I staked my whole duration of the project and simultaneously for internal study and market watch and other group assignments. Questionnaire is based on the existing services and the satisfaction level of the existing customers which includes questions like Name, Age, Gender, Income, Investment Frequency, feedback about services which they are provided like conformation, calls, suggestions, solutions on stuck money like dead investment and all. On an average all the customers are happy with the company and look forward to the growth of it. C. Scope of the study: Scope the this study is it will assist Religare to get its own Customer Relationship Management system mirror well and it will get all the important things before eyes to apply all the possible ways to provide a superb service to the customers and accordingly make them loyal and retain them long lasting and also to get new customers to be served. Scopes can be stated in few points as follows. o Maintain current / existing customers. o Achieve new potential customers. o Retain all the customers. o Profitability Increment o Reputation and credibility Increment, etc. The heart of CRM is not being customer centric but rather to use customer profitability as a driver for decision making and action. Before exploring this assertion, it is useful to review the process of resource allocation as it is practiced in most organizations. The budget process largely consists of an extrapolation of the past. Resource constraints pit function against function with back room deals that are based on internal politics versus the marketplace. This decision process has little insight as to what is working and what is not working (as it applies to the marketplace) or for that matter why? Without insight relative to cause and effect, the organization has no choice but to follow intuition and anecdote. It is analogous to the story about the marketing VP who admitted that half the advertising budget was wasted; the problem was he did not know which half. CHAPTER 3. PROFILE OF THE COMPANY Profile of company Religare Enterprises Limited (REL): Religare, a Ranbaxy promoter group company, is one of the leading integrated financial services institutions of India. The company offers a large and diverse bouquet of services ranging from equities, commodities, insurance broking, to wealth advisory, portfolio management services, personal finance services, Investment banking and institutional broking services. The services are broadly clubbed across three key business verticals- Retail, Wealth management and the Institutional spectrum. Religare Enterprises Limited is the holding company for all its businesses, structured and being operated through various subsidiaries. Religare‟s retail network spreads across the length and breadth of the country with its presence through more than 1,217 locations across more than 392 cities and towns. Having spread itself fairly well across the country and with the promise of not resting on its laurels, it has also aggressively started eyeing global geographies Religare Enterprises Limited (REL) is one of the leading integrated financial services groups of India. REL‟s businesses are broadly clubbed across three key verticals, the Retail Institutional and Wealth spectrums, catering to a diverse and wide base of clients. The vision is to build Religare as a globally trusted brand in the financial services domain and present it as the „Inv estment Gateway of India‟. All employees of the group guided by an experienced and professional management team are committed to providing financial care, backed by the core values of diligence and transparency. REL offers a multitude of investment options and a diverse bouquet of financial services with its pan India reach in more than 1800 locations across more than 490 cities and towns. REL operates globally following its acquisition of London‟s oldest brokerage and investment firm, Hichens, Harrison and Co. plc. With a view to expand, diversify and introduce offerings benchmarked against global best practices, Religare operates its Life Insurance business in partnership with the global major- AEGON. For its wealth management business Religare has partnered with Australia based financial services major- Macquarie. Religare has also partnered with Vistaar Entertainment to launch India‟s first SEBI approved Film Fund offering a unique alternative asset class of investments. Religare Securities Limited (RSL), a 100% subsidiary of Religare Enterprises Limited is a leading equity and securities firm in India. The company currently handles sizeable volumes traded on NSE and in the realm of online trading and investments; it currently holds a reasonable share of the market. The major activities and offerings of the company today are Equity Broking, Depository Participant Services, Portfolio Management Services, International Advisory Fund Management Services, Institutional Broking and Research Services. To broaden the gamut of services offered to its investors, the company offers an online investment portal armed with a host of revolutionary features. o RSL is a member of the National Stock Exchange of India, Bombay Stock Exchange of India, Depository Participant with National Securities Depository Limited and Central Depository Services (I) Limited, and is a SEBI approved Portfolio Manager. o Religare has been constantly innovating in terms of product and services and to offer such incisive services to specific user segments it has also started the NRI, FII, HNI and Corporate Servicing groups. These groups take all the portfolio investment decisions depending upon a client‟s risk / return parameter. o Religare has a very credible Research and Analysis division, which not only caters to the need of our Institutional clientele, but also gives their valuable inputs to investment dealers. Trading in Equities with Religare truly empowers you for your investment needs. We ensure you have superlative trading experience through – ï‚ · A highly process driven, delight approach ï‚ · Powerful Research & Analytics and ï‚ · One of the „best-class‟ dealing rooms Further, Religare also has one the largest retail networks, with its presence in more than 1800* locations across more than 490* cities and towns. This means, you can walk into any of these branches and connect to our highly skilled and dedicated relationship managers to get the best services. The Religare Edge o Pan India footprint o Powerful research and analytics supported by a pool of highly skilled research analysts o Ethical business practices o Single window for all investment needs through your unique CRN Religare Enterprise Limited, through its subsidiaries, offers a range of integrated financial products and services to retail inventors, high net worth individuals, and corporate and institutional clients in India. It operates in three divisions: Retail Spectrum, Wealth Spectrum, and Institutional Spectrum. The Retail Spectrum division offers equity brokerage, commodities brokerage, personal financial services, including insurance brokerage and mutual fund distribution; internet trading; loans against shares; and personal loans. The Wealth Spectrum division provides portfolio management services, wealth advisory services, and private client equity services, such as international equity services. The company was formerly known as Religare Enterprises Private Limited and changed its name to Religare Enterprises Limited in July 2006. The company was incorporated in 1984 and is based in New Delhi, India. Industry Profile 19 Industry Profile While regulation and reforms have made major improvements in the quality of the equity markets in India, its rapid growth and development are largely due to strong and efficient market intermediation. The robustness of the Indian markets today is attributable to a healthy blend of the quality of market Structure and efficient intermediation. Even as several countries are instituting procedures to commence. Equity derivative markets, India ranks amongst the top five countries globally in this segment, in less than five years of its introduction. This is an example of the proactive and progressive nature of the Indian brokerage industry. In the last decade, the Indian brokerage industry has undergone a dramatic transformation. From being made of close groups, the broking industry today is one of the most transparent and compliance oriented businesses. Long settlement cycles and large scale bad deliveries are a thing of the past with the advent of T+2 (Trading day + 2 days) settlement cycle and dematerialization. Large and fixed commissions have been replaced by wafer thin margins, with competition driving down the brokerage fee, in some cases, to a few basis points. 20 There have also been major changes in the way business is conducted. Technology has emerged as the key driver of business and investment advice has become research based. At the same time, adherence to regulation and compliance has vastly increased. The scope of services have enhanced from being equity products to a wide range of financial services. Investor protection has assumed significance, and so has providing them with education and awareness. Greater need for capitalization has induced several firms to access the capital market; foreign firms are showing increasing interest in taking equity stakes in domestic broking firms. Major developments in equity brokerage industry in India: 1. Corporate memberships There is a growing surge of corporate memberships (92% in NSE and 75% in BSE), and the scope of functioning of the brokerage firms has transformed from that of being a family run business to that of professional organized function that lays greater emphasis on observance of market principles and best practices. With proliferation of new markets and products, corporate nature of the memberships is enabling broking firms to expand the realm of their operations into other exchanges as also other product offerings. Memberships range from cash market to derivatives to commodities and a few broking firms are making forays into obtaining memberships in exchanges outside the country subject to their availability and eligibility. 21 2. Wider product offerings The product offerings of brokerage firms today go much beyond the traditional trading of equities. A typical brokerage firm today offers trading in equities and derivatives, most probably commodities futures, exchange traded funds, distributes mutual funds and insurance and also offers personal loans for housing, consumptions and other related loans, offers portfolio management services, and some even go to the extent of creating niche services such as a brokerage firm offering art advisory services. In the background of growing opportunities for investors to invest in India as also abroad, the range of products and services will widen further. In the offing will be interesting opportunities that might arise in the exchange enabled corporate bond trading, soon after its commencement and futures trading that might be introduced in the near future in the areas of interest rates and Indian currency. 22 3. Greater reliance on research Client advising in India has graduated from personal insights, market tips to becoming extensively research oriented and governed by fundamentals and technical factors. Vast progress has been made in developing company research and refining methods in technical and fundamental analysis. The research and advice are made online giving ready and real time access to market research for investors and clients, thus making research important brand equity for the brokerage firms. 4. Accessing equity capital markets Access to reliable financial resources has been one of the major constraints faced by the equity brokerage industry in India since long. Since the banking system is not fully integrated with the securities markets, brokerage firms face limitations in raising financial resources for business and expansion. With buoyancy of the stock markets and the rising prospects of several well organized broking firms, important opportunity to access capital markets for resource mobilization has become available. The recent past witnessed several leading brokerage firms accessing capital markets for financial resources with success. 23 5. Foreign collaborations and joint ventures The way the brokerage industry is run and the manner in which several of them pursued growth and development attracted foreign financial institutions and investment banks to buy stakes in domestic brokerage firms, paving the way for stronger brokerage entities and possible scope for consolidation in the future. Foreign firms picked up stake in some of the leading brokerage firms, which might lead to creating of greater interest in investing in brokerage firms by entities in India and abroad. 6. Specialized services/niche broking While supermarkets approach are adopted in general by broking firms, there are some which are creating niche services that attract a particular client group such as day traders, arbitrage trading, investing in small cap stocks etc, and providing complete range of research and other support to back up this function. 7. Online broking Several brokers are extending benefits of online trading through creation of separate windows. Some others have dedicated online broking portals. Emergence of online broking enabled reduction in transaction costs and costs of trading. Keen competition has emerged in online broking services, with some of these offering trading services at the cost of a few basis points or costs which are fixed in nature irrespective of the volume of 24 trading conducted. A wide range of incentives are being created and offered by online brokerage firms to attract larger number of clients. 8. Compliance oriented With stringent regulatory norms in operation, broking industry is giving greater emphasis on regulatory compliance and observance of market principles and codes of conduct. Many brokerage firms are investing time, money and resources to create efficient and effective compliance and reporting systems that will help them in avoiding costly mistakes and possible market abuses. Brokerage firms now have a compliance officer who is responsible for all compliance related aspects and for interacting with clients and other stake holders on aspects of regulation and compliance. 9. Focus on training and skill sets Brokerage firms are giving importance and significance to aspects such as training on skill sets that could prove to be beneficial in the long run. With the nature of markets and products becoming more complex, it becomes imperative for the broking firms to keep their staff continuously updated with latest development in practices and procedures. Moreover, it is mandated for certain types of dealers/brokers to seek specific certification and examinations that will make them eligible to carry business or trade. Greater emphasis on aspects such as research and analysis is giving scope 25 for in-depth training and skills sets on topics such as trading programs, valuations, economic and financial forecasting and company research. 10. From owners to traders A fundamental change that has taken place in the equity brokerage industry, which is a global trend as well, is the transformation of broking from owners of the stock exchange to traders of the stock market. Demutualization and corporatization of stock exchanges bifurcated the ownership and trading rights with brokers vested only with the later and ownership being widely distributed. Demutualization is providing balanced welfare gains to both the stock exchanges and the members with the former being able to run as corporations and the latter being able to avoid conflict of interests that sometimes came as a major deterrent for the long term growth of the industry. Emerging challenges and outlook for the brokerage industry .Brokerage firms in India made much progress in pursuing growth and building professionalism in operations. Given the nature of the brokerage industry being very dynamic, changes could be rapid and so as the challenges that emerge from time to time. A brief description on some of the prospects and challenges of the brokerage firms are discussed below. 26 11. Fragmentation Indian brokerage industry is highly fragmented. Numerous small firms operate in this space. Given the growing importance of technology in operations and increasing emphasis on regulatory compliance, smaller firms might find it constrained to make right type of investments that will help in business growth and promotion of investor interests. 12. Capital Adequacy Capital adequacy has emerged as an important determinant that governs the scope of business in the financial sector. Current requirements stipulation capital adequacy in regard to trading exposure, but in future more tighter norms of capital adequacy might come into force as a part of the prudential norms in the financial sector. In this background, it becomes imperative for the brokerage firms to focus on raising capital resources that will enable to give continuous thrust and focus on business growth. 13. Global Opportunities Broking in the future will increasingly become international in character with the stock markets being open for domestic and international investors including institutions and individuals, as also opportunities for investing abroad. Keeping abreast with developments in international markets as also familiarization with global standards in broking operations and assimilating major practices and procedures will become relevant for the domestic brokerage firms. 27 14. Opportunities from regional finance Regional economic integration such as that under the European Union and the ASEAN have greatly benefited businesses in the individual countries with cross border opportunities that helped to expand the scope and significance of the business. Initial measures to promote South Asian economic integration is being made by governments in the region first at the political level to be followed up in regard to financial markets. South Asian economic integration will provide greater opportunities for broking firms in India to pursue cross border business. In view of several of common features prevailing in the markets, it would be easier to make progress in this regard. 15. Product Dynamics As domestic finance matures and greater flow of cross border flows continue, new market segments will come into force, which could benefit the domestic brokerage firms, if they are well prepared. For instance, in the last three to four years, brokerage firms had newer opportunities in the form of commodities futures, distribution of insurance products, wealth management, mutual funds etc, and as the market momentum continues, broking firms will have an opportunity to introduce a wider number of products. 28 16. Competition from foreign firms Surging markets and growing opportunities will attract a number of international firms that will increase the pace of competition. Global firms with higher levels of capital, expertise and market experience will bring dramatic changes in the brokerage industry space which the local firms should be able to absorb and compete. Domestic broking firms should always give due focus to emerging trends in competition and prepare accordingly. 17. Investor Protection Issues of investor interest and protection will assume centre stage. Firms found not having suitable infrastructure and processes to ensure investor safety and protection will encounter constraints from regulation as also class action suits that investors might bring against erring firms. The nature of penalties and punitive damages would become more severe. It is important for brokerage firms to establish strong and streamlined systems and procedures for ensuring investor safety and protection. 29 Chapter 4. Literature Review Literature Review Historical Background: Customer relationship management (CRM), a concept that has been around since the mid 90s, has its roots in the technology of sales automation and call center operations. At that time, it was thought that merging the customer data from the field (sales) with the call center interactions would result in more informed interactions with the customer. The concept resonated with user organizations and soon mergers and acquisitions created a host of software vendors all claiming to have an integrated set of capabilities that became known as CRM. On a parallel track, Internet-based tools such as e-commerce, Internet marketing, personalization, and self-help were evolving. These products competed outside of the CRM sphere due to the newness of the technology, and they were referred to as e-business. When the concepts of CRM and e-business melded together there was a short period of e-madness where vendors talked about eCRM and e-everything. There are still vestiges of this transition in the industry such as essentially using e-business to add value to vendors and referring to it as partner relationship management (PRM) or providing tools for employees and referring to it as employee relationship management (ERM). 31 Similarly, enterprise resource planning (ERP) vendors realized that the 360-degree view of the customer has to include transaction data, so they have likewise developed an integrated package with CRM capabilities. Thus from a technology perspective CRM consists of a set of applications that address the needs of customer-facing functions that in turn feed a common database that is supported by business analytics. Each vendor has variations on this theme. On the other hands, CRM can be defined as a process or methodology used to learn more about customers‟ needs and behaviors in order to manage and develop stronger relationships in an organized way with them. 32 Components of CRM: 1. Contact an Account Management: Relevant data for customer profile is captured with the help of the software. Necessary information is captured from prospective customers. CRM system stores data in common customer database. The database integrates customer account information and presents it in desirable format to the company. The data is used for sales, marketing, services and other applications. 33 2. Sales: Sales process management follows a customized sales methodology with specific sales policies and procedures. Sales activities include – Product information, Product configuration, sales prospectus and sales quote generation. CRM also provide the history of customer account so that the sales call can be scheduled accordingly. 3. Marketing and fulfillment: CRM helps the professionals in product marketing, target marketing, relationship marketing and campaign management. By analyzing customer and business value of direct marketing can be estimated. CRM also helps in customer retention, behavior prediction, channel optimization, personalization. Customer response and requests can be quickly scheduled and hence sales contacts. 34 4. Customer Service and support: CRM system provides service representatives with adequate access to customer database. It also helps to create, assign and manage the service requests by customers. Calling format is designed to route customer calls to respective attendants as per the skills and authority to handle special cases. Help desk system is developed to help customer service representative to help customers who face problems with product or service to resolve it. Web-based Self Service means help customer to access personalized information at company website. 5. Retention and loyalty programs: The primary objective of CRM is to enhance and optimize customer retention and loyalty. CRM systems are also useful in determining most loyal and profitable customers and reward. 35 The essential link between Marketing, Sales and Customer Service: Too often, the three key functions that directly affect customers -Marketing, Sales and Customer Service – operate independently of one another. This can create confusion and inconsistency in how you communicate and service your customers. For examples, marketing staff may come up with a price promotion. However, if that is not communicated to the sales team, the result could be incorrect billing, which may take time or resources from the customer to rectify and could create ill will and mistrust, making it seem like your company does not adhere to its word. 36 Similarly, if a salesperson makes a sale and gives certain guarantees to a customer but those are not communicated to the customer service team or even to the other sales team members, then the customer may fees as if the company is not standing behind its assurance. This can be particularly problematic if there is employee turnover and poor communication between or even departments. This „silo effect‟ – where information is between vertically in departments that may or may not communicate with each other- could actually damage your business. With comprehensive CRM system, however, customer communication is captured and housed in an accessible database, making the most current information available to anyone who needs it and has access to the system. By breaking through barriers between various business functions and making communication transparent, your company can act in a more consistent and unified fashion with its customers, instilling a greater level of trust and strengthening customer relationships. Religare Securities Limited (RSL) provides a host of financial services under one roof following a ONE STOP SHOP philosophy. It has a dedicated team of professionals to cater to the variety of services to Individuals, Corporate and Institutions. The team updates its clients with opportunities – with a sense of competitive urgency and risk management. What‟s more, their special analysts design customized services for HNI and Institutions. 37 Over the years Religare Securities Ltd. has played a successful role in client’s wealth creation. In the process Religare Securities Ltd. also refined itself, as an investment advisor and is poised to provide complete Investment Management Solutions to its valued clientele. The following is the product profile of the company. ï‚ · Equity Broking – BSE and NSE ï‚ · Derivatives Futures and Options ï‚ · Internet Broking- Online Trading ï‚ · Commodities Trading – NCDEX & MCX ï‚ · Institutional Broking ï‚ · Depository Services – NSDL & CDSL ï‚ · Portfolio Management Services ï‚ · NRI Investments ï‚ · Initial Public Offerings (IPO) ï‚ · Mutual Fund Investment NEWS: Religare Securities bags LIPPER-STARMINE Award for Excellence in Research Mumbai, February 18, 2009: Religare Securities Limited a wholly owned subsidiary of Religare Enterprises Limited has been recently awarded the LIPPER-STARMINE broker award for â€Å"Earnings Estimates in Midcap Research for 2008†. The Lipper| StarMine Awards organized by Thomson Reuters, for Asset Management and sell-side broking Companies in India, were announced last week in Mumbai. The awards recognize analysts who are more accurate than their peers in forecasting earnings, awarding credit to those who demonstrate an ability to make accurate estimates earlier than their peers. On receiving the award, Mr. Amitabh Chakraborty, President (Equity), said, â€Å"We are extremely proud to receive this award as a validation of our efforts in what was the most difficult and volatile year in stock market and corporate history. It is in these difficult times that the ability of a team to accurately estimate corporate earnings stands its truest test and we have succeeded in enabling our customers to make informed buy or sell recommendations in order to give above average returns to investors.† 40 Equities What is equity? Funds brought into a business by its shareholders is called equity. It is a measure of a stake of a person or group of persons starting a business. What does investing in equity mean? When you buy a company’s equity, you are in effect financing it, and being compensated with a stake in the business. You become part-owner of the company, entitled to dividends and other benefits that the company may announce, but without any guarantee of a return on your investments. Dematerialization What is Demat? Demat is a commonly used abbreviation of Dematerialisation, which is a process whereby securities like shares, debentures are converted from the â€Å"material† (paper documents) into electronic data and stored in the computers of an electronic Depository (SEE next page). You surrender material securities registered in your name to a Depository Participant (DP). These are then sent to the respective companies 41 who cancel them after dematerialization and credit your Depository Account with the DP. The securities on dematerialization appear as balances in the Depository Account. These balances are transferable like physical shares. If at a later date you wish to have these â€Å"Demat† securities converted back into paper certificates, the Depository can help to revive the paper shares. What is the procedure for the dematerialisation of securities? Check with a DP as to whether the securities you hold can be dematerialised. Then open an account with a DP and surrender the share certificates. What is a Depository? A Depository is a securities â€Å"bank,† where dematerialised physical securities are held in custody, and from where they can be traded. This facilitates faster, risk-free and low cost settlement. A Depository is akin to a bank and performs activities similar in nature. At present, there are two Depositories in India, National Securities Depository Limited (NSDL) and Central Depository Services (CDS). NSDL was the first Indian Depository. It was inaugurated in November 1996. NSDL was set up with an initial capital of Rs 124 crores, promoted by Industrial Development Bank of 42 India (IDBI), Unit Trust of India (UTI), National Stock Exchange of India Ltd. (NSEIL) and the State Bank of India (SBI). Who is a Depository Participant (DP)? NSDL carries out its activities through business partners – Depository Participants (DPs), Issuing Corporates and their Registrars and Transfer Agents, Clearing Corporations/Clearing Houses. NSDL is electronically linked to each of these business partners via a satellite link through Very Small Aperture Terminals (VSATS). The entire integrated system (including the VSAT linkups and the software at NSDL and at each business partner’s end) has been named the â€Å"NEST† (National Electronic Settlement & Transfer) system. The investor interacts with the Depository through a Depository Participant of NSDL. A DP can be a bank, financial institution, a custodian or a broker. 43 Chapter 5. Research Methodology 44 Research Methodology Research Design: Research design means adopting that type technique of research which is most suited for the research and study of the problem. For the study and the research of the problem proper material has to be selected and collected for the investigation. â€Å"A research design is the arrangement of conditions for collection and analysis of data in a manner that aims to combine relevance to the research purpose with economy in procedure.† – Jahoda, deutish. Cook. In order to know about effectiveness of Customer Relationship Management in Religare Securities Ltd., it was necessary to interact with the customer. The sample taken comprised of respondents from Pune city. A questionnaire had to be designed to collect valuable information from the different customer groups. The questionnaire which was designed suitably to meet the objective of research work. 45 Nature of Research: In this project report I have undertaken quantitative type of study. Type of the questions: The questions in the questionnaire asked to the visiting customers of Religare Securities Ltd, Regional office in Pune, are Straight Forward and Limited Probing. Type of the Questionnaire: The questionnaire in this project report is straight forward and formalized. Type of Analysis: The analysis done in this particular project report is statistical. 46 Sources of Data: a. Primary Data: The Primary data are those data which are collected fresh and for the first time and thus happen to be original in character. The primary data that was collected through interview conducted in Regional Branch with daily visiting customers. The primary data sources include copies of questionnaire and data of their respective responses. b. Secondary Data: The secondary data are those which have already been collected by someone else and which have been passed through the statistical process. Secondary data was collected through company websites. Some of the web sites http://www.religaresecurities.com/ and some others like. 47 Chapter 6. Primary Data Collection 48 Primary Data Collection Research Technique: As the researcher, I adopted survey method as a research technique for this particular project report. Contact Method: I as a researcher interviewed the respondents by personal interview. Sampling Plan: a) Population: The population covered in this project report refers to the existing (Office Coming) customers of Regional Office, who have their trading and D‟mat A/c with Religare Securities Ltd. b) Sample Size The sample size undertaken by me for this particular project report is 100 respondents. 49 c) Sample Element The respondents contacted and interviewed in this project report are all from different domain some of them were Businessmen, High Net-worth Investors, Proprietors, even Students also invest in Share Market. d) Sample Extent As a researcher, I conducted this survey only for the customers in Regional Office of Religare Securities, Pune. e) Sample Duration The survey was undertaken from the 01st June, 2009 to 30th July, 2009 i.e. for two months. f) Research Instrument: Questionnaires containing both open ended and close ended questions were used as a research instrument in this particular project report. 50 Chapter 7. Data Analysis & Interpretation 51 Data Analysis & Interpretation 1. Respondents: Respondents Businessmen HNIs Proprietors Individuals Number of respondents Interpretation: Above pie chart represents that research contains 100 respondents which are Businessmen, HNIs, Proprietors and Individuals and they are 30, 8, 24, 38 respectively in numbers and percentages. 30% 8% 24% 38% Businessmen HNIs Proprietors Individuals 52 2. Income Group(Annual): Income Group (INR) 10000 – 1 Lakh 1 Lakh – 5 Lakh 5 Lakh-10 Lakh 10 Lakh – Above Number of respondents Interpretation: Above pie chart represents that the research contained 100 investors and customers of Religare Securities Ltd. All the people were from different different Income group which are in numbers shown above. W e can clearly see sample includes more customers from first income group i.e. INR 10,000 – 1 Lakh 43% 37% 13% 7% 10000 -1 Lakh 1 Lakh -5 Lakh 5 Lakh -10 Lakh 10 Lakh -Above 53 2. Company Interaction via Email and Telephone Calls: Interaction Via Email and Telephone Calls Interpretation: From the above result of Company Interaction via Email and Telephone calls, we can imagine the satisfaction level of customers and accordingly Customer Relationship is managed through electronic media to maximize the wealth of customers. In Religare mostly dealers are in touch of regular traders / customers and customers also get loyal to the company through this practice. Every call is taped by default for the evidence of orders to buy or sell the stocks and Emails too. Excellent Interpretation: When it was asked sudden and on the time answer was the same of maximum people, it means the credibility and trustworthiness of the company is on the height. It‟s nothing but the result of Relationship Management. It is said that Share Market means „Well of Loss‟, nevertheless Religare‟s Customer don‟t have any tension in investing because they believe in Company‟s Researchers and Analysts and their investment tips too. 96% Number of respondents Interpretation: From the above answers Customer Relationship can be very well highlighted because out of 100, 43 people have rated Religare on the scale of 1 to 10 and again in remaining maximum customers say that they rate Religare at on the scale of 1 to 10.Every customer has his own value and consideration about Religare because they invest their Hard Earned money and take risk to earn more cause of Religare‟s Services and Attachment and it is all the output of Customer Relationship Management. 4% 5. Where do you invest/ trade mostly? Where Customers Invest mostly Equity Commodity Currency Number of respondents 66 19 15 Interpretation: One general question was asked in questionnaire to know the investment flow of customers towards Religare Services. When it was asked why they invest in specific area mostly then it was answered by many people that liquidity market is easy to make money out of investment and take money out whenever we feel not to put. And other reason many customers don‟t want to invest for long time.And about currency some people were not interested. 66% 19% 15% Equity Commodity Currency 57 6. Where do you trade mostly? Where Customers Trade mostly Intraday Delivery Both Number of respondents 48 37 15 48% 37% 15% Intraday Delivery Both 58 Interpretation: From the above view of graph we come to know that maximum people, 61% customers trade in Intraday Trading. On this customers say they like to trade in Intraday because of Short term investment and high level of excitement and sometimes they feel their money seems to sink. It‟s like One Day Cricket play for many customers. In Delivery, people say here is „No / Low Risk, More Money‟ , in this people say if scrip goes down like „Satyam‟, then also we get chance to book profit buying current stocks in low price and putting old stock aside temporarily. Here we find people hesitate to invest in Intraday and confident to trade in Delivery trading. Very less traders population do trade in both area, for few people it‟s nothing but fund managing, if one finds difficulty in making money in Intraday, they simultaneously manage their fund for Delivery, but very few people feel do this type of management. Eventually Religare is the Broking firm and it doesnâ₠¬Å¸t lose its attention from making money for its customers and lose its attention from Customer Relationship Management. 59 7. Do you trade in any other broking firm? Trade in other Broking Firm Yes No Number of respondents Interpretation: Above pie chart represents the maximum people have their D‟mat A /c and Trading A/c somewhere else also nevertheless they say they trade from Religare only and few of their other A/cs are put Non-Operating by them. Here we get a fact that Religare‟s Customer Relationship Management really has something very attractive and attachable to emotions cause of services. Few of them were hesitating while answering this question. 8. Are you satisfied with the services provided by Religare? Satisfaction Strongly Yes Slightly Yes No Strongly No Slightly No Number of respondents Interpretation: Above chart represents us the output of Customer Relationship Management with the help of the services and customers satisfaction can show a mirror of the efforts of the company towards making their customers loyal to them. Here 64% customers have selected and stated that they are fully satisfied with the services that they are getting from Religare Securities Ltd. 64% 9. Since last how many years you are in field of trading? Since when customers are trading ? Less than 1 year More than 1year More than 2 years Number of respondents Interpretation: This question was asked intentionally to know the loyalty of customers with Religare Securities Ltd., which is nothing but the back-screen coding of on screen output. These all things are the proud of Religare and its customers are also very proud to be in Religare. 17% Customer Relationship Management Business Drivers and Benefits ï‚ · It empowers management with a real-time pipelines and forecasting so they can build and focus on high profit, sustainable relationships. ï‚ · It empowers staff wit customer intelligence and best practices to increase their likelihood of successful transactions. ï‚ · It increases customer‟s acquisition, retention, loyalty, and profitability by integrating information across the enterprise. ï‚ · It enables executive and management to gain customer insight. 64 Customer Relationship Management Risks ï‚ · Effective internal controls must be in place to prevent customer information from becoming scattered across databases and servers. ï‚ · CRM can be associated with significant revenue cycle. ï‚ · CRM should be kept and handled and carefully kept inside the company only otherwise Customers Database can be misused by rivals. Customer Common Findings while contacting: ï‚ · Generally people whom I have contacted they were from different domains like Business, Proprietors, High Net worth Income Group (HNIs) and students. ï‚ · Their responses may not be proper because of their „Busyness‟ in Dealing Room. ï‚ · This data is called Primary Data, which is considered very genuine but is this case it misrepresents the Reality and Credibility. 65 ï‚ · Some people, its felt that they gave fake response, with impression that this questionnaire is from Religare Securities internal. ï‚ · Some people did not take it serious because this was not important to them as they are busy for trading at dealing Room. ï‚ · Every data interpretation and statistics cannot be think worthy from their results because this study is for only two months altogether. 66 Chapter 8. Limitations 67 Limitations Findings are according to the observations. 1. Many consultants, vendors, and analysts today define CRM in terms of being a customer-centric business strategy that is enabled by a set of applications that support customer-facing functions and management decision making. That may capture the essence of what CRM is, but while it does not concentrate on the extra expenses occurring on Company‟s A/c due to increment in expenses in serving customers all the ways and Return on investment means consideration may not be more than expected. Customer may not give that much business transactions which is estimated or expected. 2. It needs specific staffs to handle all the tasks of Customer Relationship Management because the data that is feed in system cannot be handled merely by Relationship Managers who has to make new customers and take care of their dealings and also to accomplish their additional responsibilities. 68 Suggestions 69 Suggestions 1. Short Duration: o Project research duration was only for two months, in this tenure neither study nor observation can be done properly. For example, we saw sample plan – in that only 100 customers could be contacted and now the problem is- from this samples we cannot think of Macro Level Perception of customers. Many people may be from same point of view and many may not and those 100 people may not contain these type of people. So duration of Research Project should be more than two months. 2. Customer Category: o To find effective Customer Relationship Management, Broking firm can do one more thing which will be very beneficial to them in finding Asset Customers from the bottom level management to top level management. Religare should adopt system of allotting Customer Categories according to their transactions, due payments, exposure, loyalty, frequency of trading and all. 70 o In this system at all the level where CRM is handled and watched by Top class officials of the company, they also get to know the list names and details of the loyal customers and CEO or Board of Directors also get to know total customers and at last their turnover of the total transaction. 3. Affiliated Awareness Programs: o Religare should arrange affiliated programs within its own groups to come to the sense of new people and accordingly to prospecting and acquiring new customers. o With the help of it companies CRM will help it to get height of success and dominate the world of Services. Because CRM affects Marketing, Sales and profitability and these all can be achieved by CRM. o For E.g., Religare Securities can play few awareness documentaries and Advertisement with „Religare Vistaar‟ this will result in getting more and more customers to serve and accordingly Religare can become the first ranker in turnover very soon. 71 Appendix I. Copy of questionnaire II. Bibliography , 72 Questionnaire 1. Name:________________________________________________ 2. Contact No:________________________________________________ 3. Occupation: ï‚ £Businessman ï‚ £Proprietor ï‚ £HNI ï‚ £Individual 4. Income Group(Annual): ï‚ £ 10000 – 1 Lakh ï‚ £1 Lakh – 5 Lakh ï‚ £ 5 Lakh-10 Lakh ï‚ £ 10 Lakh – Above 5. How do you find Company Interaction via Email and Telephone Calls ? ï‚ £Poor ï‚ £Fair ï‚ £Good ï‚ £ Very Good 73 6. Do you find company’s investment tips useful and beneficial? ï‚ £Yes ï‚ £No ï‚ £Can’t Say 7. Where do you rate Religare on the scale of 10 in terms of Services? ï‚ £4 ï‚ £6 ï‚ £8 ï‚ £10 8. Where do you invest/ trade mostly? ï‚ £Equity ï‚ £Commodity ï‚ £Currency 9. Where do you trade mostly? ï‚ £Intraday trading ï‚ £Delivery Trading 10. Do you trade in any other broking firm? ï‚ £Yes ï‚ £No If Yes, name of the broking firm__________________________________ 74 11. Are you satisfied with the services provided by Religare? ï‚ £Yes ï‚ £No Since last how many years you are in field of trading? ï‚ £Less than 1 Year ï‚ £More Than 1 Year ï‚ £More than 5 Year 12. What improvement do you want be done in company’s services? ï‚ £__________________________________________________________________________________________________________________________________________________________ _____________________ 13. Which service do you like most in Religare? ï‚ £_______________________________________________________________________________________________________________________________________________________________________________ 75 Bibliography Websites = http://deadpresident.blogspot.com http://religareonline.com http://www.religaresecurities.com Newspapers = The Hindu Books =

A Study on Accounting Software

Every business needs to keep a track of its expenses and profits as well as payments. But, since every business is unique their needs within accounting software also differs. Before the new millennium, most small businesses handled their accounts using paper based accounting systems which worked fine. The introduction of Goods and Service Taxes changed the lookout of the businesses that earlier used to keep their accounting through paper only. Most businesses shifted to accounting software’s, and one of the most popular ones online is the Intuit Quickbooks. The software that helps accountants and bookkeepers keep all the transactions managed at one place without having the need to spend extra effort.   QuickBooks was one of the primary accounting software items available, and numerous organizations still depend on it today. Be that as it may, as of late, bookkeeping/accounting software has started to move to the online circle, keeping in mind the move is a long way from complete (cloud accounting still hasn't got up to speed with the element choice accessible in great privately introduced programs), it's not hard to see which way the wind is blowing  (Broughton, 2008). Intuit's QuickBooks is a standout amongst the most well-known accounting software utilized by Australian small entrepreneurs. There are two key variables adding to QuickBooks' prominence as a top small business accounting software in Australia. The first is its cost. You can pay $12/month (deal cost) for QuickBooks' most essential software and a maximum of $21/month (deal cost) for the head variant. The second component is the far reaching level of features that QuickBooks gives. Entrepreneurs crosswise over Australia use QuickBooks to track their business salary, costs, and benefits. They can send a boundless measure of invoices, get to their information online over an extensive variety of portable and desktop stages (PC, Mac, tablet, or cell phone), oversee/pay bills, and make finance installments for nothing. For security, QuickBooks has quite the same security and encryption as leading banks. The above variables are only a couple features that accompany Intuit's QuickBooks  (Bi afore, 2012). Intuit Inc. was established in 1983 as the distributer of Quicken, a MS-DOS monetary administration framework for people. Animate's prosperity prompted a large group of subsequent items, including QuickBooks, which was propelled in 1992 and rapidly turned into the business' top small-business accounting arrangement. Intuit depicts QuickBooks as the foundation of its "small business environment," a business sector that records for a noteworthy offer of the organization's $3.9 billion in yearly incomes. It is effectively the top rated retail software for small-business accounting around the world  (Biafore, 2015). The principal program from Intuit, called Quicken, was intended for individual budgetary administration. It was extraordinarily fruitful and prompted the improvement of a comparative system for small organizations. The explanation behind its prevalence among entrepreneurs is on the grounds that it required no formal accounting preparing. In any case, after a few worries from accounting experts about the project's absence of a review trail and not complying with conventional accounting rules, Intuit grew new programs that tended to these worries. The new programs included review trail capacities and also twofold passage accounting capacities and other new features. The Basic and Pro forms of Quicken accounting software bundles were produced in 2000. This was trailed by the improvement of industry particular adaptations in 2003. These programs contemplated the work process procedures and wording utilized as a part of particular ventures. 2002 saw the dispatch of QuickBooks Enterprise S olutions, which was intended for medium-size organizations. Over the accompanying couple of years, new forms of the software QuickBooks were made that could be utilized as a part of various areas of the world  (Ullah, 2013). Notwithstanding supporting various stages, Intuit offers distinctive capabilities at various value focuses. QuickBooks for Windows, for instance, is accessible in Pro, Premier, and Enterprise editions. Specific editions are accessible for accounting, contracting, assembling and wholesale, philanthropies, proficient administrations, and retail organizations. Moreover, every item might be obtained on CD or by means of subscription. Subscribers get new features as they are produced, while CD clients don't get the new features until they move up to another arrival of the software  (Gardon, 2005). The permit key methodology implies Intuit can redesign clients or permit particular renditions of the software with a straightforward online transaction. It likewise has huge ramifications for SCM. The advantage is that we're continually expanding and refining a solitary codebase for Quickbooks. The engineers don't need to stress such a great amount over keeping up similarity among numerous renditions of the item. The drawback is that a full form takes off numerous, numerous adaptations of the item. It's a gigantic form  (Group, 2005). Intuit QuickBooks works in the small business market, sized at roughly 29 million businesses in the US, and it has more than 80% piece of the pie with small businesses that utilization monetary administration software. With the objective of helping a greater amount of these small businesses enhance their monetary lives, administration executed profoundly focused on and creative client division and business sector systems. QuickBooks has since quite a while ago distinguished two essential fragments of small businesses: The 400,000 accountants who are serving a large number of small businesses as the key influencers & also the five million small businesses as of now utilizing money related administration software. This left 15 million other independently employed people who have the chance to accomplish more business with QuickBooks or turn out to be new clients. These clients are portrayed by an easygoing way to deal with their money related administration, numerous seeing their small business as a leisure activity or low maintenance try. By the process of deliberately dividing its clients, QuickBooks has possessed the capacity to create particular business sector techniques to develop potential in every fragment. Addressing the need of accounting software, Intuit made QuickBooks Online Self-Employed, a simple to-use application that helps clients track pay, download costs and get ready for both quarterly and year-end assesses, all while meeting consistence prerequisites. This application goes past intangibility by adding a touch of gamification to the information passage process—for instance, clients can order costs by swiping left for operational expense and a good fit for individual. At $8/month, it's an economical passage point for clients that may, one day, require the more hearty features of QuickBooks Online  (Salmon, 2014). By effectively gathering information and arranging it, QuickBooks Online Self-Employed additionally permits clients to all the more effortlessly bear the cost of an accountant. Boxes of receipts are supplanted with information that is sorted out and effortlessly imparted to an accountant. Presently, QuickBooks ProAdvisors can serve these customers moderately, and it makes another business sector open door for everybody. How about we swing to the ProAdvisor project to perceive how QuickBooks supports referrals  (Ullah, 2013). More than a modest bunch of online software items with names like FreshBooks, Xero and Saasu have ended up as eminent QuickBooks contenders by concentrating on ease of use, cost and different components. The genuine inquiry is would they say they are sufficiently distinctive to make it worth your time and push to assess them before settling on a choice or is there truly much contrast between these choices and how they help businesses deal with their books and receipts of their clients. Here are the top contenders. Xero is a finished web-hosted accounting software arrangement which gives QuickBooks Online a keep running for its cash. Like most cloud software, Xero is offered in a SaaS model, which costs $9 to$70/month, contingent upon the features and number of clients you require. Clients likewise like Xero's day in and day out client backing and plenty of mixes with different business software. Some of the numerous features you get with Xero incorporate evaluations, invoicing, creditor liabilities, reporting, inventory administration, cost reports, finance, bank compromise, and time  (Broughton, 2008) Established 15 years prior, Saasu was one of the main cloud-based accounting software administrations around. Saasu is fundamentally intended for the Australian business sector, however it could work for small US organizations who work together in standout state and need extraordinary inventory support. Some of Saasu's best features are its adjustable dashboard and amazing inventory instruments (particularly the "combo thing" highlight). Saasu's inventory features are really the best we've found in any cloud-based accounting software, anyplace. In synopsis in the event that you have not switched to electronic or software accounting you ought to genuinely consider doing as such. Intuit Quickbooks is software that can help any small to medium business accounting less demanding than some time recently. Among the best accounting software bundles available, Quickbooks is the best. Among the main softwares, Quickbooks offers the best general bundle. It additionally offers free trial alternatives and it can be effectively downloaded from the intuit website or introduced from the album gave. There are different subscription administrations one can use according to the features they require. Generally speaking, it is accounting software one can use for their small and medium business unquestionably.   Biafore, B., 2012. QuickBooks 2013: The Missing Manual: The Official Intuit Guide to QuickBooks 2013. s.l.:"O'Reilly Media, Inc.". Biafore, B., 2015. Answers found here, s.l.: QuickBooks . Broughton, J., 2008. Wikipedia: The Missing Manual: The Missing Manual. s.l.:"O'Reilly Media, Inc.". Gardon, A., 2005. Strategies for Change. JOURNAL for Nonprofit Management, 5(4), pp. 1-58. Group, S., 2005. Learning QuickBooks Step-by-Step - Using QuickBooks Payroll - Version 2005. s.l.:The Sleeter Group. Salmon, A., 2014. Accounting Software, s.l.: Accounting Market Changes. Ullah, H., 2013. Job Development for Today - A Sector Specific Approach. The Canadian Journal of Career Development, 5(1), pp. 1-9.

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Science, enlightenment and politics, which was most important to your Essay

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Third World Country Research Paper Example | Topics and Well Written Essays - 1000 words

Third World Country - Research Paper Example This paper will focus on the developments that have occurred in India in society, politics as well as economics since the year 2000. Body During the period of 2000, the total population of India exceeded 1 billion, and during this year both the US and India’s foreign relations strengthened when the President of US visited India (Hardgrave, 2008, p.17). Later in 2001, the Presidents of two conflicting countries, India and Pakistan, met, but this meeting ended up without any positive outcomes. Later, the ruling party in India experienced setbacks due to the political scandals associated with them and their intelligence failures during the Kargil War with Pakistan. After September 11 attacks on the US, the ties between India and the US further strengthened as the US removed its sanctions due to the support India was providing to help them fight the war on terrorism (Hardgrave, 2008, p.180). By 2002, the political scenario of India had worsened due to events such as killing of Hin du pilgrims in the region of Ayodhya (Hardgrave, 2008, p.80). Later, during the year 2003, India started experiencing ample amount of political stability as its connections with it conflicting nation, Pakistan, started to move towards a positive path. During 2004, elections were held, and the alliance that was led by the Congress Party entered the government with Manmohan Singh becoming the Prime Minister, who continued to privatize India (Hardgrave, 2008, p.117). The privatization process came to a standstill as the communist and the socialist parties stood against this move. During the same year, the ties between India and Pakistan further strengthened with the introduction of Srinagar Muzaffarabad Bus Service; later, these ties experienced a setback due to the killings of Hindus in Kashmir, which is under the control of India (Gaur, 2009, p.348). In 2006, the nation made progress in the field of nuclear power, with the US removing the ban of sale of nuclear technology to India (H ardgrave, 2008, p.196). By 2007, the first female president of India came to power, and later in 2008 the ties between India and Pakistan again experienced damage due to the Samjhota Express Bombings (Hardgrave, 2008, p.71). India started experiencing economic liberalization during the 20th and the 21st century, and this led to humungous changes in the nation’s economic area. During the year 2000, the nation experienced a rise in GDP from the figure of 11,571,882 in 1995 to 20,791,898 in the session of 2000 (World Bank, 2011, p.157 & 192). One of the major developments in the economy of India was the expansion of the steel industry into the European regions during the 21st century. During 2006, Mittal Steel purchased Arcelor and became the world’s largest steel producer accounting for the 10% of the world total steel production, and similarly, Tata Steel made an offer of purchasing Corus Group steel manufacturing organization in the year 2007 (DePamphilis, 2010, p.120) . The GDP experienced by India during the year 2007 was around 7 to 8%. Great economic developments occurred during the period of 1998 to 2004 during the rule of the National Democratic Alliance, and during this time period the nation had two different finance ministers, namely, Yashwant Sinha and Jaswant Singh (Gaur, 2009, p.255). One of the major achievements in the sector of economy of the nation was the universal license, which allowed the CDMA license holders to establish as well as provide

Explication of Out, Out by Robert Frost Essay Example | Topics and Well Written Essays - 750 words

Explication of Out, Out by Robert Frost - Essay Example These are themes which can be found in other poems by Robert Frost as well. An explication of the poem on this theme will show that the main thesis of the poem is that, no matter how sad an event such as death is, life must go on. Interestingly the opening of the poem keeps the reader constantly on edge, unsure whether something bad or good will come in the end. The first six lines of the poem set up a scene that sounds very nice. Although the first line does sound menacing, that is soon done away with by describing in great detail the lovely â€Å"sweet-scented stuff† that the sawdust gives off â€Å"when the breeze drew across it† (l.3) and showing the â€Å"Five mountain ranges one behind the other / Under the sunset far into Vermont† (l.5-6). These lines, taken together, make it sound as though the poem is going to be an ideal one about the pleasures of work in natural beauty and so on. However, line seven returns the menace of the first line by repeating tha t â€Å"the saw snarled and rattled, snarled and rattled† (l.7). This is again undone two lines later, in a line which both reduces the tension and immediately adds to it again. The poem says that â€Å"nothing happened† but then makes this uncertain by adding that the â€Å"day was all but done† (l.9). From here the subject matter of the poem becomes more clear. Everything after this point has a melancholy feel to it, as though the reader is aware of how the poem is going to end before actually getting there. In the rest of the poem the boy loses his hand and has to get it amputated. He does not want it to be removed because he considers it to be the same as death. This is implied in the line that the boy â€Å"saw all was spoiled† (l.23). Because of this they have to sedate him, which ironically leads to his death when he does not recover from the anesthetic (l.26). It is clear that the boy's own sadness at his death, or even his lack of belief at the f act that he will eventually die, since he has lost his hand, actually leads to his immediate death much sooner than it should have happened. It is common for Robert Frost's poetry to show this "kind of dark design" which "comes like a thief in the night to steal away innocence" (Rath 163). In other words, the poet is often concerned with death, and the sadness--or loss of innocence--that it causes to mankind. However, even though he does have this common theme which runs throughout his work, some of his poems show that life will go on after this dark design has completed. These poems show that "man cannot be totally gloomy-shut," he cannot just shut himself away and feel depressed all the time about death (Rath 164). Instead, he will have to go on with his life. Interestingly, â€Å"Out, Out,† fits well into both categories. It is an exploration not only of he effect of death on other people, but of the loss of innocence of the boy who, when he loses his hand, sees his own de ath arriving. In this regard, since he was not able to move on as he should have, he actually dies, and is really unable to move on forever. Carl Runyon points out in his discussion of the poem that â€Å"we should not assume that the sister returned to the normal course of her life as quickly as did the doctor, or that the unseen parents immediately resumed their lives as if nothing had happened† (Runyon). Runyon says that the quickness of the poem's ending does not suggest the ending of the poem is â€Å"callous,† just that it is â€Å"realistic† (Runyon). Taken as a whole, the poem suggests that "there is a line between the living and the dead that cannot be crossed," which is also expressed in several other poems by Frost (Fagan 157). This might be seen as a cynical view of life, and

Comparing blakes london and wordsworths unpon west minster bridge Essay Example for Free

Comparing blakes london and wordsworths unpon west minster bridge Essay How do the poets use Structure, language and form in the two poems to help present their visions of London? William Blakes London 1793 and William Wordsworths Composed upon Westminster Bridge 1802 stage two contrasting views of London. Having both been written in the Romantic period, the two poets use their personal experience of London to illustrate the different visions of the city. Wordsworth adopted the Petrarchan pattern (abba abba cdcdcd) to create his flowing sonnet that describes the silent, undying beauty of London; the intimacy with his description could be inspired by classical poets such as Horaz, Virgil and Ovid. Blake however hardened to use a more harsh approach, delivering his dramatic reality of the dejected city. The two poems hold an expressive passion throughout and both have a deeper inner meaning than whats seen at surface value. At a first glance, these two poems seem the complete opposite. One compliments the natural beauty of London whilst the other only states the traumatic situations faced through a sinister, dark city. This style could have been inspired by Blakes surrounding of the French revolution which was imminent over London, theres a possibility that the murder and violence could have encouraged Blake to give his reality of the capital in the 18th century. Despite the obvious differences, the techniques and narrative set out by both poets are similar. Both Blake and Wordsworth chose to underline their visions of London by using some sort of rhyming scheme and iambs to manipulate the sounds and rhythm. Wordsworths undoubted admiration of London is expressed through his constant use of elegant praises. He masters a faint use of a strange paradox through the first lines saying earth has nothing more fair which exemplifies a tranquil, natural beauty, undisturbed by the obvious industrial city. The paradox having been established at the beginning of the octave stating the impossible unity of both a natural beauty and industrial development is explained towards the end through the line, like a garment, wear. This reveals that the city is wearing the natural beauty of the morning rather than being it. This structural technique continues in his next lines completing his paradoxical image. The fact that the city is bare relates back to the first contradiction by suggesting that London wears the smokeless air that is the fair beauty. Wordsworth uses the petrarchan pattern to compliment the image of the uninterrupted London. The poets emotion filled description of a motionless London implies that he rather prefers a non-industrializing, natural capital compared to the 19th centuries bustling metropolis. In his sestet (cdcdcd) the poet emphasizes the connection of whole poem has and how it coheres well together. He does this by using the sestet- steep, deep, asleep- to draw attention to that fact that the city is invalid in the way that the commerce of London has not yet awaken but is asleep. He keeps this in mind whilst still stating that the fact of the matter is, the city is more alive through its natural presence. The way he describes the river glideth at his own sweet will gives the reader a sense of undisturbed freedom and also relates to the poets overflowing, relentless and poignant description. Wordsworth creates a more flattering image of London when he explains how the sun has lightened it perfectly, Never did the sun more beautifully steep. The line: in his first splendour, makes the poet appear to be referring to god through his supposedly absent minded mention of his but hes not because previously he mentioned that the never had the sun more beautifully steep. This makes sense as the idea of the sun steeping gracefully over London ties in with the poems overall goal to exploit the capital as some sort of wonderful place however the idle image of the originator who created valley, rock, or hill; formulate the idea that Wordsworth is talking about god as having the first insight into the capital and how it hasnt changed through his eyes, looking past the ships, towers, domes, theatres and temples. Thus creating a more colloquial style of writing; however there is the fact that this poem was written in the 19th century where everyone would have believed in god. This idea could be the underlining of the word sun. I believe that Wordsworths sole adopted style is smooth and poetic, he holds a passion for the topics he chooses to write about which flatter his nature inspired manner. Other poems by Wordsworth which support my supposition are I wander lonely as a cloud and Three years she grew in Sun and Shower. In the 4th stanza the tone of the poem suddenly changes into an ominous low mood with a lingering and menacing spell. The word most has a lasting significance in the line as it institutes the fact that prostitution is causing this wild midnight rush. The changed tone of the poem and the imagery created in this stanza stands out as a dramatic close the blatantly sorrow-filled poem. Adding to the sharpness of the bitter ending, the tone that is usually poetic with a bouncy rhythm has stopped delivering the full force of what Blake calls reality.

Relationship Between Music and Architecture

Relationship Between Music and Architecture CHAPTER 1: INTRODUCTION Research Overview There have been some efforts that were made by a number of researcher vis-ÃÆ'  -vis looking at the parallels of architecture and music in terms of rhythm, harmony and the inherent ability to provoke emotional responses of each discipline; however, those researches have not covered all genres of music. One of the types of music that have not attracted a lot of architectural critics, cabaret music, has captured my interest. Given the limited research in the area, this study intends to achieve a better understanding of the relationship between cabaret music and architecture. Statement of the problem Towards the end of the 19th century, Romanticism reached its limits of expression. Consequently, diverse and experimental music forms began to emerge, which broke away from the mainstream of Romanticism. These included the impressionism of Debussy and Ravel, and the surrealism of Erik Satie. The emphasis on irregular rhythms within Stravinskis The Riot of Spring caused its first audience to riot in 1913. These followed the experimentation in scales and rhythms of BartÃÆ' ³k. In the performing arts, cabaret songs were intentionally naturalistic in language, theme while certain of its devices, such as the shadow play, were both decadent and symbolist in their use of light, colour and evocative suggestion. Simultaneously, in this period, architects like Frank Lloyd Wright and Le Corbusier experimented with new approaches in composing architecture. Purpose and importance of the research This study is valuable in that it might contribute and add to the existing body of knowledge that has drawn out the parallels between architecture and music. Structure of the report The remaining of the report is organised into four chapters that will start from the known intersections between music and architecture to more specifically, the parallels between cabaret music and architecture. The report will then move to discuss the relationship between architecture and other related music disciplines like dance and Non-western musical. CHAPTER 2: INTERSECTIONS OF MUSIC AND ARCHITECTURE The Chapter focuses on analysing selected architectural work that has used music as design inspirations as a way of introducing the topic. Alberti, Palladio and the application of music in architectural design Historically music was thought of as a mathematical science. The idea of harmonies sprung from the process of division. A string that produced a certain tone could be divided along exact proportions to create a note that would resonate in harmony with the first note, creating an overlapping of tones that could be considered beautiful both aesthetically and mathematically. These ideas were developed by the ancient Greeks, but brought into importance during the Renaissance. It was during this time that architecture was thought of as an art that needed a mathematical and therefore scientific basis to be considered objectively. Palladio often looked to musical proportions as a means to achieve ideal proportions in his designs. Basic harmonies such as octaves and fifths were applied to room sizing in all three dimensions, and were also often overlooked to as ornamental guides. The Palladian practice of applying basic harmonic ideas to basic room proportions is a starting point with what can be achieved by translating tonal ideas into the practice of architecture. Renaissance thinkers placed importance on the translation of audible proportions to the visual arts partly because they viewed musical composition as a mathematical science whereas architecture was thought of as a liberal art. In an attempt to give architecture a system of design method, it had to be referenced to a mathematical framework. Leonardo Da Vinci once said that music and painting are sisters, and both are used to convey harmonies. According to him, music achieved this through the use of chords and painting through the use of proportions. Palladio noted within his illustration ideal proportions for room dimensions and other architectural devices. The numbers within the ratios are carefully chosen and are the result of his attempt to fulfill Vitruvian principles. The principle in question has to do with achieving an ideal design. The artists of the Renaissance believed that it was possible to obtain an absolute beauty by following the proportional principles found in nature. In the practice of architecture, this was achieved by allowing specific geometries to define certain forms. These forms then would act as modules that would define and govern the development of the entire structure. Palladio even stated that it was possible to achieve a harmonic building through the use of proportional principles and that it would be possible to explain and evaluate the success of the building using the terms of musical theory. Leone Battista Alberti had taken the music scale and noted that musical theory is important to the practice of architecture because the numbers that are responsible for pleasing harmonies also evoke delight from mans eyes and mind. Palladio took this idea and used this harmonic scale as a proportioning system in his buildings. He focused on the relationship found between four strings with lengths in a ratio of 6:8:9:12. When these strings were placed under equal amounts of tension and then vibrated they produced wavelengths of consonant tones, most importantly an octave, fourth and fifth. These proportions are noted in his plans published in the Quattro Libri. Le Corbusier and the Phillipss Pavilion The growth of subjective judgment slowly did away with the Renaissance search for an absolute beauty, but this did not stop the intersection of musical and architectural ideas. It did change them, leading to new investigations and ideas. Of particular importance is the work of Le Corbusier on the Phillipss Pavilion. He investigated both the translation of musical proportions to built form, but also the use of acoustics and sound to generate and convey a sense of space. In 1958, Phillips Company, a producer of electronic speakers, hired Le Corbusier to design and build a pavilion for the Brussels World Fair. The Phillips Companys goal was to show off the capabilities of their latest speakers and filled the pavilion with three hundreds of them. Le Corbusier proposed to give the Phillips Company an electronic poem with which to showcase their work. He worked with a team of Phillips engineers and two modern composers: Iannis Xenakis and Edgard Varase. Xenakiss role in the Phillips Pavilion was focused on the exterior shell of the building. His task focused on translating the sketches and abstract ideas of Le Corbusier (mainly dealing with geometry and proportions) into a buildable, architectural form. The end result, a curved, hyperbolic not only fulfills the mathematical ideals of Le Corbusier, but also evokes the glissandi of Xenakiss 1953-1954 composition Metastasis. Steven Holl and the Stretto House Steven Holl took the investigation of a more complex musical idea that of stretto, as a departure point for a house built in Texas. This project focused on using both the compositional and experiential qualities of a particular piece of music as a means to solve the architectural problems presented by the site and the client. The Stretto House, a project by Steven Holl located in Dallas, Texas exemplifies a modern approach to marrying the ideas of architecture and music. While there is more to the project than just this aspect the ideas of music played an important part in the development and implementation of the design. The name of the house comes from the musical term stretto. Stretto is most commonly used in the fugue and in this context it refers to the theme of the piece being repeated and overlapped by different voices. The decision to explore this musical idea as a mode of design occurs during the initial sketching phase. This phase explored some of the vernacular materials of Texan architecture, specifically metal roofs and concrete blocks. This combined with the need to create shade and producing this via overlapping led to the exploration of the overlapping that occurs in stretto. Holl narrowed the study of stretto to one particular piece of music, Bela Bartoks Music for strings, percussions and Celeste. The feature of this work is the distinct separation between heavy and light by carefully dividing the percussion and string sections. Holl literally took the basic composition of the music and composed his building in the same way. Bartoks work is divided into four movements and its most compelling feature is the aforementioned division of instruments into two models. Holl designed his structure to have four distinct spatial sections and focused the work on two distinct elements: masonry, which mimicked the heavy role of the percussion and curved metal, which played the light nature of the spring section. The result is an overlapping and intersection of several elements. The curved metal roofs overlap with the heavy masonry structure, referred to as spatial dams. The different planes of the building, roof, floor and wall, pull space from each other to continue the overlapping effect. The materials of the building follow suit, as do the actual design drawings. The orthogonal plan of the main house drawing stands in contrast to the curvilinear section while the drawings of the guest house reverse this pattern, mimicking the inversion found in Bartoks composition. This project was designed around a cohesive idea that can organize and guide the experiential qualities of the space. Holl notes that the concept that drives a design like the Stretto House disappears completely in the phenomena of the physical reality and yet intuitively the abundance of the idea may be felt. By combining the ideas of music and architecture Holl was able to create an analogue between the two practices. By treating music as something that has a materiality, one gained from its instrumentation, he was able to synthesize it with architecture through his use of light and space. The equation that Holl himself writes to explain this is material multiplied by sound and divided by time equals material multiplied by light and divided by space. The key to success of this lies in the distinction that both architecture and music have a material aspect, and this common factor allows parallels to be drawn. To summarize, the practice of architecture and the practice of music have intersected and impacted each other in a variety of ways throughout their histories. These instances can be divided into two distinct categories. The first category involves architecture taking proportional and compositional principles directly from musical theory. Palladios villas ?t into this category as many of the proportions that guided the design were taken from their eras understanding of music and the nature of sound. The second category involves architecture learning from the experiential qualities of music and trying to replicate them in built form. CHAPTER 3: LITERATURE REVIEW Writer Johann Wolfgang Von Goethe is famous for describing architecture as frozen music in the 19th century. Music and architecture also share similar experiential aspirations. Architectural historian Sir John Summerson notes in his essay The vision of J.M.Gandy that architecture is an art that is constantly attempting to realize in solid, stable form those effects which music is able to conjure up in an instant. He goes on to point out that music and architecture even use a similar vocabulary, specifically the use of mass, rhythm, texture and outline to achieve similar effects such as the colossal. It was Pythagoras who discovered that a vibrating string, stopped at its centre, produced the octave; at two thirds of its length the fifth, and at three quarters, the fourth. From this he developed the series of ratios that result in the twelve tone scale used in western music today. The ratio between the full length of the string and the length stopped, or the ratios between the lengths making different notes have their direct equivalents in the ratios between the sides of the rectangles that have made up much of western architecture in the intervening centuries. Numerous aspects of this relationship between the underlying ratios of music and architecture have been developed and discussed and in this chapter we shall consider the aspects of rhythm, improvisation and emotional response in the light of some of these discussions, and the architecture of Palladio, Le Corbusier, Schindler and Holl. Rhythm Many architects have developed theories of proportion with which to govern and explain their work. These have generated in their turn a significant body of critical analysis and comment. Palladio, like Alberti a century earlier, expounded theories which took up and developed those first proposed by Vitruvius in the 7th Century BC. These were particularly attractive to the spirit of the Renaissance. To the minds of the men of the Renaissance musical consonances were the audible tests of a universal harmony which had a binding force for all the arts. In the 1930s R M Schindler, developed the ideas of module used by Frank Lloyd Wright in his Usonian houses. Here not only the architectural plans, but also the concrete floor slabs were inscribed with grids derived from the sizes of the materials to be used. Schindler took this pragmatic idea and incorporated it into a system of proportion which he described as Reference Frames in Space. The appreciation of this relationship between the mathematics of the ratios and proportions that underlie both music and architecture is of course a purely intellectual exercise. The analogy with music simply amounts to the transference of an established convention in one art to the purposes of another It does not help explain or evaluate the emotional responses that these media can evoke, which is a factor of how the underlying principles are used and manipulated to create the final work. Stretto, the musical term for the overlapping of subjects, and the only strict rule in the formation of fugues, provided Steven Holl with the basis to explore the relationship beyond this intellectual analogy in his Stretto House. The house is directly inspired by Music for Percussion, Strings and Celesta by BÃÆ' ©la BartÃÆ' ³k, in which stretto is used extensively. It is a choice which is particularly apposite as the chief feature of his [BartÃÆ' ³ks] chromatic technique is obedience to the Golden Section in every element. Improvisation In music improvisation is the impromptu or in the moment creation and performance of music as well as spontaneous response to other musicians. It is distinct from untutored or casual composition, in that it requires discipline and a rigorous understanding of the forms and rules in order to be sufficiently coherent to evoke an emotional response. improvisation is a performative (sic) act and depends on instrumental technique, improvisation is a skill. Because the creation of a work of architecture requires rigorous planning and control of all its elements, improvisation is not usually associated with it. The usual view is that architecture cannot be impromptu, it must be planned, detailed and explained thoroughly if all those involved in its production are to collaborate effectively. In his BBC Proms lecture in 2002 Daniel Libeskind confirmed that it is difficult to have improvisation in architecture â€Å" to have rotating players, to have players interpret. He suggested, however, that if the spatiality and materiality is open, then the public can form its own operation on the building. This being, perhaps, the closest that architecture can come to improvisation. Certainly the villas of Palladio, with the proportions of their components controlled by a strict series of ratios, and their spaces assembled according to harmonic sequences, must be considered as careful exercises in composition rather than improvisations. Le Corbusiers villas too are compositions which follow a set of rules governing their proportions; Le Modulor. Within these cool, intellectual compositions, however, there are elements which are freer in form and which play off against, and highlight, the orthogonal correctness of the remainder. Coming finally to Schindler, Sarnitz observes that as his work evolved the great importance attached to proportion in his early work gradually receded; he never repeats the complexity of the Lovell Beach House. This move away from strict adherence to the system of proportion that he himself developed, to more lyrical or spiritual values, is directly analogous to that of a musician who has learnt the disciplines of his instrument and the rules of music to the highest level but feels able to express himself more fully and coherently through improvisation. Schindler, having developed and established his competence in his early work, chose to follow this route after recognising the limitations that a purely intellectual approach can bring to a potentially lyrical art. Most of the buildings which Corbusier and his followers offer us as machines to live in are crude contraptions to serve a purpose. Mere instruments of production can never serve as a frame for life. Emotional response The emotional impact of both music and architecture is generated not by the intellectual understanding and appreciation of the ratios and proportions that govern the relationships of their parts and overall composition. It is a response produced by the composer or architect or improviser by manipulating the material multiplied by sound divided by time and the material multiplied by light and divided by space which Holl proposes as the equivalent formulae for the creation of music and architecture respectively. The power of the piece to move the listener or viewer is in direct ratio to the skill of the creator. Both music and architecture are immediate rather than mediate forms of communication. That is they do not require the intermediation of language. They affect the listener and viewer respectively, of all backgrounds and languages, directly with no need for translation or interpretation. They also both have a physical element to their means of communication. Music can recall the serenity and grandeur of a seascape; so also, says Viollet, [le Duc] can architecture when it has occasion to give us long, unbroken, horizontal lines. Then he compares the emotional effect of a low broad crypt with that of a soaring knave; he notes the physical reactions of a man in these two settings, And both directly affect the emotions and understanding. The very same numbers that cause sounds to have that concinnitas [a certain harmony] pleasing to the ears, can also fill the eyes and mind with wondrous delight. The cool but powerful emotional response generated by the composed serenity and authority of Palladios villas is not simply the result of the principles of proportion that govern the elements of the elevations, but also the extension of these principles to the way that the spaces and volumes are arranged. the systematic linking of one room to the other by harmonic proportions was the fundamental novelty of Palladios architecture, At the other end of the architectural scale, Holls fugue in the Stretto House generates a similar response in the viewer to that, which stretto in music evokes in the listener, namely excitement, acceleration, fuller realization, a certain indescribable ecstasy with the sensation of heightened simultaneity. Another aspect of emotional impact, which may be more mundane but is nevertheless worthy of consideration, is the cumulative effect of the music and architecture that surrounds us as distinct from the impact of a particular work. Emily Thompson posits the importance that advances in sound engineering made to the aural perception of life in the early years of the century, giving rise to the phenomenon that is sometimes referred to as the soundtrack of our life. The idea of a parallel stage set of our lives has been hinted at by author Will Self, if Brutalism is heavy metal, then what was Modernism, Schoenbergs dodecaphony? Clearly the Little Englander Palladian nostalgia of the Prince of Wales, the Quinlan Terry partnership, and even Barratt Homes, is of a piece with light classical music: Viennese waltzes, frozen in red brick, Chapter 4: Improvisation after the Renaissance and after Modernism In the earlier chapter I have established that improvisation in architecture can be considered as the departure of a skilled practitioner from the rules he has mastered in order to express himself more fully or to give coherent expression to new or developing ideas. Albertis De Re Aedificatoria (written about 1450) may be seen as the theoretical foundation for the re-establishment of classical order and proportion in the Renaissance. A century or so later Palladios Quattro Libri (published in 1570), re stated these classical rules, and his buildings followed them strictly. At the same time, however, other architects were interpreting these established rules with varying degrees of freedom. In his two villas on the Capitoline Hill in Rome Michaelangelo took the conventional Corinthian order, enlarged it and ran it through two stories; something that the Romans had never done. Vignola, in his Castello Farnese at Caprarola, designed an entablature that, [I]s a departure from the strict grammar of the antique â€Å" a departure in the direction of inventive modelling, of designing a faÃÆ' §ade as a pattern in light and shade, a pattern through which runs a play of meaning rather than any precise series of statements. Giulio Romano was even freer in his interpretation of the rules of antiquity. His Palazzo del Te, with its affected dilapidation and dropped stones in the entablature and his Cortile della Cavallerizza with its extravagant rustication and twisted Doric finds its equivalent in the developing mannerism of the music of the time. In the late 16th century, as the Renaissance era closes, an extremely manneristic style develops. In secular music, especially in the madrigal, there was a trend towards complexity and even extreme chromaticism (as exemplified in madrigals of Luzzaschi, Marenzio, and Gesualdo). Chromaticism in particular is an essential characteristic of the mannerist style at this time. It demonstrates a departure from the rules regulating the fundamental ratios underlying musical theory which is directly equivalent to that executed by Romano upon the rules of classical architecture as restated by Alberti and Palladio. The Pythagorean tone, with a ratio of 9:8, consists of a minor and a major semi-tone; But only the minor semitone can be used in actual music. For this reason, progressions between Bb â€Å" B natural or F â€Å" F#, or any other equivalent intervals, are forbidden. When the chromatic madrigal begins to abound in such progressions, it raises a flurry of controversy. The relationship between mannerism in architecture and in music may be illustrated by comparing the use of chromaticism by Guesaldo with Romanos use of rustication in the Palazzo del TÃÆ' ¨. On the one hand, Guesaldos madrigals are, full of unresolved dissonances, illogical modulations, and chromatic progressions. These are used to powerful effect to create, disruptive and restless changes of mood, so that the end result is rather like eavesdropping on some unresolvable, private agony. On the other, Romanos use of rustication gives the impression that, Everything is a bit uneasy, a bit wrong. It also [R]ecalls ruins [and] ancient buildings left half-finished. But it has great power and this is very largely because of the dramatic use of rustication. Just as Schindler developed a more improvisational style in his later works as he became disillusioned or cynical about the ethos of the Machine Age,[38] so Le Corbusier may also be considered to have undergone a major shift following the Second World War. This is exemplified by the chapel at Ronchamp, the monastery at La Tourette and the Courts of Justice at Chandigarh, all of which may be considered to be improvisational, with regard to the strict principles of Le Modulor. Charles Jencks observes that this perceived change in direction was seen to condone a new turn for modern architecture. He lists a range of diverse range of architectural movements that drew inspiration from Le Corbusiers later works. CHAPTER 5: CABARET MUSIC and MODERNIST ARCHITECTURE Architecture and cabaret music are closely affiliated, not least because both focus on creating unique atmospheres for a variety of purposes. During the early to mid twentieth century American architecture and cabaret were born out of and represented similar cultural concerns. This chapter considers some of the ways in which architecture and cabaret interact and how cabaret uses principles of architecture, such as the utilisation of space, the division of stage space, the distinction between public and private space, and the use of synthesis in design. Examples of Modern architectural designs, including those of Frank Lloyd Wright and Le Corbusier, built during the thirties and forties will be considered with the aim of identifying shared cultural affiliation between cabaret music and architecture during the mid twentieth century. Cabaret â€Å" the trend of combining music, dance, comedy, and theatre in a public place â€Å" was first established in France in 1881. Throughout both world wars and the Great Depression in America, Cabaret afforded a means of relaxation and the opportunity to celebrate, through shared performance, a variety of cultures, talents and tastes. Monmartre, in France, is recognised as the place where buildings were first constructed specifically for cabaret performance. The Moulin Rouge was built in Pigalle in 1889. At the time, the traditional Monmartre windmills were being pulled down at an alarming rate, which accounts for the construction of the large red windmill on the roof of the Moulin Rouge. The turn-of-the-century interior of Moulin rouge expresses the late Victorian Romantic sensibility, just before the introduction of the Modernist Art Nouveau movement. Elegantly and richly decorated, the cabaret setting was described in 1952 as possessing an atmosphere of tawdry luxury [. .] much like that of a bordello. At the time this would have befitted the styles of music which it was built to stage. Artists such as Henri de Toulouse-Lautrec recorded in paint various scenes from this early era of cabaret, such as music-hall singers, women dancers, and women preparing themselves to take to the stage. The flamboyance of early cabaret and the suggestiveness of dances, such as the can-can, paved the way for a relationship between the architectural setting and the music. In the late Victorian era, when more sensual forms of entertainment tended only to be considered as an underground activity, cabaret legitimised more diverse forms of theatre, music and dance, allowing men and women to mingle freely in a public space specifically designed for that purpose. At the time of the popularisation of Cabaret, the pursuit of pleasure had become a popular activity. During the twentieth century new dance halls were erected throughout Europe and in America in order to accommodate the rising popularity of the sociable and edgy form of cabaret entertainment. Cabaret music traditionally involves singing and orchestra, and American cabaret stars included artists such as Eartha Kitt, Nina Simone, and Bette Midler. However, as an art form cabaret declined in popularity during the sixties due to the rising popularity of alternative forms of music, such as rock. Due to the glamour of its beginnings the architectural setting of cabaret traditionally retained elements of luxury, wealth, and flamboyance. On the relationship between Romanticism â€Å" which the late-Victorian introduction of cabaret was celebrating â€Å" and the poetic sensibility, Geoffrey Scott observes that Romanticism may be said to consist in a high development of poetic sensibility t owards the remote, in that it idealises the distant, both of time and place and identifies beauty with strangeness. The elaborate dÃÆ' ©cor of cabaret stages, often including plush red or plum coloured velvet, idealise the sensual and were designed to encourage maximum comfort, pleasure and enjoyment of the entertainment. The designs of traditional cabaret stages were such that the audience area was only minimally lit, with the main focus being on the stage. In Modernist architecture there is suggestion that the culture of cabaret at least crossed over into and was in part incorporated into design. With the introduction of jazz and Broadway style music, cabaret became recognised as being seedier than during the years of its Victorian beginnings. We can explore the parallels between the responses of the two arts to the exigencies of the time by looking at three of the distinguishing qualities of cabaret music and architecture. The popular appeal of cabaret Cabaret deals with emotional or sentimental themes that easily evoke strong responses, rather than intellectual concepts that require esoteric knowledge to be fully appreciated. Frank Lloyd Wrights Usonian homes, built during the 1930s and 1940s, embody the cultural concerns and ideals of the Modern era, and reflect the complexities associated with the Great Depression of the thirties. During this time, many American families looked to cabaret and its music as the solution, albeit temporary, to the stresses of the quotidian drudge associated with the same economic, social and political forces. Usonian houses were intended to deal with the day to day living requirements of the average American family. A large living room for family life, with a big fireplace in It, a triplicate bathroom with sections for the man, the wife and the children and enough space for dressing rooms, closets and perhaps a couch in each, and airy bedrooms, all with easy access to a garden. A significant aspect of popular appeal is the recognition afforded to the performer; the phenomenon of stars. In this regard Wright, at this time, was actively marketing himself as the possessor of a unique, truly American architectural vision, and promoting his reputation as one of the great architects of the century. Variations in cabaret Cabaret offers variety. The subjects of its songs and dances range from tragedy to comedy and its forms from ballad to blues to jazz. It was popular for certain shows to be given to a select audience â€Å" part of the growing consumer culture in which greater emphasis was to be placed on the needs of the patron. In a similar way that cabaret performances were customised, Wright designed buildings with specific elements for patrons. Scholars have already drawn parallels between the designs of Lloyd Wright and music. For example, as expressed by Brooks Pfeiffer and Nordland, Wrights unit system was as an intrinsic part of the organic process of design and construction: just as the warp is discipline for a woven textile, and as the scale and notes are disciplines for the composer of music, so Wright used the unit system as a discipline for design. The modular unit system, based on rectangular and square units, unified and simplified the construction process, and involved the repetition of components such as doors and windows, with an emphasis on geometric pattern and symmetry. Wrights designs were remarkable for their unification of different component parts and ideas, whi